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Search engine Optimization (SEO) is the process of receiving targeted traffic from the organic rankings of a search engine to a website. Popular SEO related tasks include the creation of high-quality content, content optimization with certain keywords, and the creation of backlinks. In other words: In the organic (non-paid) section of the search results, SEO is all about improving the rankings of a website. How Search Engines Work Now it's time to learn how search engines actua...

You've probably heard a hundred times that Search Engine Optimization (SEO) is a crucial digital marketing method, but you might still not have a firm grasp of this dynamic and multifaceted creature, even though you have a clear understanding of what it means. What is SEO? SEO stands for "search engine optimization." Through non-paid (also known as "organic") search engine outcomes, it is the practice of increasing both the quality and amount of website traffic, as...

These days you can see a lot of acronyms for internet marketing. It is hard to keep it all straight. SEO, SEM, SMO, SERP and CRO. It's convenient to assume that identical terms may be the same thing variants. What's SEM then? This question you aren't the only one asking. And here we are to explain it. SEM: A Guide for Beginners SEM is a very effective way of targeting the target audience of SMEs, generating new clients, increasing sales and reducing acquisition costs. But...